13

Feb
2019

How to make a Marketing PlanHow to make a Marketing Plan

1.Market Analysis: The Balance Sheet Market analysis: demand (socio-demographic criteria: age, CSP, sex ..), motivations and purchasing behavior (summaries of market studies can be attached), Study of the competition  (with Porter’s tools in particular) Synthesis of the diagnosis based on an internal and external analysis in the form of a  SWOT (Strengths – Weaknesses – […]

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13

Feb
2019

Thinking about marketing differently with design marketingThinking about marketing differently with design marketing

Reorganize elements already practiced: So far, specialists have segmented the discipline around two lines of thinking: strategic marketing – including positioning – and operational marketing, in which the marketing mix is ​​found. A too limited vision, according to Thierry Tryant-Démaretz. “Design marketing is not new, it’s been practicing for years without being named,” he says. […]

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13

Feb
2019

Technology Makes MoneyTechnology Makes Money

The containers Mostly known thanks to their introduction on the market and their popularization by Docker , the containers remain an acceleration ramp and a direct path to cloud computing, as well as a more modern and efficient model for the design, the management , governance and optimization of IT applications. Considered as a contemporary […]

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