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13

Feb
2019

How to make a Marketing Plan

1.Market Analysis: The Balance Sheet Market analysis: demand (socio-demographic criteria: age, CSP, sex ..), motivations and purchasing behavior (summaries of market studies can be attached), Study of the competition  (with Porter’s tools in particular) Synthesis of the diagnosis based on an internal and external analysis in the form of a  SWOT (Strengths – Weaknesses – […]

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13

Feb
2019

Thinking about marketing differently with design marketing

Reorganize elements already practiced: So far, specialists have segmented the discipline around two lines of thinking: strategic marketing – including positioning – and operational marketing, in which the marketing mix is ​​found. A too limited vision, according to Thierry Tryant-Démaretz. “Design marketing is not new, it’s been practicing for years without being named,” he says. […]

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